Many thanks for your email regarding our new Excel Food Cubes, I am pleased that you have taken the time to contact us with your questions, as it’s extremely important to us that the improved feeding messages we hope to achieve with pet owners through these cubes, does actually get through and is clearly understood.
I appreciate your concern, however, I would firstly like to reassure you that these cubes have gone through extensive testing with rescue centres, colleges and universities to make sure that they are in no way detrimental to the current eating habbits of rabbits and guinea pigs that have previously been fed The Excel Feeding Plan in its component parts.
Further to this on the feeding guide (which we recommend owners to look at on the front of pack) we clearly display via the diagram that one cube is to be fed per 24 or 48 hour period – depending on the size of the rabbit. As with the existing excel food, feeding guidelines are just that – and will always depend on the size of the rabbit. However, with the reassurance of all the different groups we’ve worked with on these cubes we feel the message is clear that the foods are meant to be portioned controlled, and therefore fed once a day, in the same way most pet owners currently provide a fresh supply of hay every day.
On top of this we have carried out research with consumer groups and vets as to what they understood when it came to feeding the cubes. Everyone was clear that the cubes were meant to be fed once a day – as opposed to the whole lot being put in at once.
We even asked some of the larger animal welfare charities including the Rabbit Welfare Association and The Blue Cross to test these products and they both gave us their support that these cubes promote the right messages for dental, digestive and emotional health. In fact as a result of this we made sure we further stressed in 2 places on the pack that owners should ‘Always make sure your rabbits have a food cube and fresh water available’…….and ‘Remember to ensure you always provide your rabbits with bedding material’. This is aimed at ensuring people check their bunnies daily and therefore do not forget or neglect them.
Finally, and this may be slightly anecdotal, many of us have rabbits at Burgess, two of them were filmed eating a cube over a two hour period. If you would like I can send you the video via yousendit.
You will be pleased to see that each rabbit over the two hours didn’t devour the whole cube in one go. In fact after periods of eating, resting and playing with it, they’d only eaten a third of it between them in a 2 hour period. Therefore it would have taken one standard rabbit around 6 hours to get through the same amount (bearing in mind one of the rabbits in the film is a giant consuming twice as much as a standard rabbit), and 18 - 24 hours to eat the whole thing.
As I say we really do value and appreciate your feedback, and the points you have raised are very important, but they are issues that we took into consideration at development stage, and we are confident that they pose no risk and we have addressed them in our communication on pack.
I hope I have been able to provide the reassurance that you seek, but if you have any further questions please don’t hesitate to contact us.
Kind regards
Consumer Care